Designing with recyclability and circularity in mind so valuable plastic doesn’t go to waste is at the top of our agenda. We take into
account several definitions of recyclability, including those outlined by RecyClass, the Ellen MacArthur Foundation, the UK Plastics Pact,
RECOUP, COTREP and CEFLEX, among others. The result is a comprehensive multi-year sustainable material strategy of all materials in our
market sectors and packaging formats. We are simplifying our range of materials, focusing on using mono materials where possible, while
still providing product protection and ramping up our recyclable product portfolio.
People are more committed than ever before to keeping the planet free of waste, and we are doing everything we can to support them.
That means making it clear what can be recycled and how, while ensuring there are enough disposal and recycling facilities available. Of
course, while we are making every possible effort, major changes are required globally to build up the infrastructure required to collect,
sort and recycle plastics.
To make it as easy as possible to do the right thing, we are making more of our products from only one type of plastic, and offering
clearer indications as to how each of our products can be recycled through simple, on-pack messaging. For example, when we launched
our new kp Infinity™ packaging range, we embossed each pack with a prominent ‘Recycle me’ logo. A similar logo with additional
messaging also features on the bottom of our clear plastic trays in several languages, as a clear call to action for consumers.