Plastic leakage into the environment is a worldwide issue. Plastics are a circular resource that should be valued. In 2023, we used 300 tonnes of recycled PET waste collected within 10 km from the coastline in our rigid food packaging films. That’s the equivalent of 10 million one litre PET bottles!
Closing the loop through collective action
Closing the loop at scale demands a high degree of collective action and innovation.
kp has partnered with Keep Sea Blue, an independent NGO. Keep Sea Blue is committed to a plastic-free Mediterranean Sea and has created a closely monitored network across the Greek islands to collect, sort and process plastics.
Plastic waste is collected from within 10 km of the coastline and is sorted and processed back into recycled material. Comprehensive details such as date, location and amount of plastic are registered on a blockchain traceability platform for monitoring and auditing purposes. After collection, the plastic is sorted and recycled in ISO and RecyClass certified facilities before being reused by kp to create new packaging for fresh food.
kp has partnered with Keep Sea Blue, an independent NGO. Keep Sea Blue is committed to a plastic-free Mediterranean Sea and has created a closely monitored network across the Greek islands to collect, sort and process plastics.
Plastic waste is collected from within 10 km of the coastline and is sorted and processed back into recycled material. Comprehensive details such as date, location and amount of plastic are registered on a blockchain traceability platform for monitoring and auditing purposes. After collection, the plastic is sorted and recycled in ISO and RecyClass certified facilities before being reused by kp to create new packaging for fresh food.
Rigorous quality checks
Thanks to Keep Sea Blue’s customized Blockchain Platform, powered by Oracle Blockchain technology, we can check the origin, date and place of collection.
55% of the collected plastic waste is PET. Thanks to the sorting and recycling processes, kp re-uses 75% of this amount. The remaining 45% comprises PP or HDPE packaging which is recycled in different waste streams.
The recycling processes are Certified BRC, ISO 9001 and by RecyClass.
Building Consumer awareness
We’ve developed a dedicated logo our customers can use on their packs to build consumer awareness.
.Customer experience
Together we are making a tangible impact by reducing plastic leakage.
Find out more about Keep Sea Blue
kp Tray2Tray® technology
750k tonnes of tray PET is wasted each year! Our kp Tray2Tray® technology creates a closed loop for food trays.
We work with our partners to recover used food trays and turn them into new food packaging trays. kp Tray2Tray® on its own has the potential to bring more than 50k tonnes of recycled PET back into the game.
We work with our partners to recover used food trays and turn them into new food packaging trays. kp Tray2Tray® on its own has the potential to bring more than 50k tonnes of recycled PET back into the game.
Find out more and request a sample
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