Plastic leakage into the environment is a worldwide issue. Plastics are a circular resource that should be valued. In 2023 we will use 800 tonnes of recycled PET waste collected within 10 km from the coastline in our food packaging. That’s the equivalent of 14 million one litre PET bottles!
Closing the loop through collective action
Closing the loop at scale demands a high degree of collective action and innovation.
kp has partnered with Keep Sea Blue, an independent NGO. Keep Sea Blue is committed to a plastic-free Mediterranean Sea and has created a closely monitored network across the Greek islands to collect, sort and process plastics.
Plastic waste is collected from within 10 km of the coastline and is sorted and processed back into recycled material. Comprehensive details such as date, location and amount of plastic are registered on a blockchain traceability platform for monitoring and auditing purposes. After collection, the plastic is sorted and recycled in ISO and RecyClass certified facilities before being reused by kp to create new packaging for fresh food.
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Rigorous quality checks
Thanks to Keep Sea Blue’s customized Blockchain Platform, powered by Oracle Blockchain technology, we can check the origin, date and place of collection.
55% of the collected plastic waste is PET. Thanks to the sorting and recycling processes, kp re-uses 75% of this amount. The remaining 45% comprises PP or HDPE packaging which is recycled in different waste streams.
The recycling processes are Certified BRC, ISO 9001 and by RecyClass.
We’ve been manufacturing high-quality products from post-consumer recycled PET for over 20 years, consistently meeting our customer expectations and all relevant food safety standards.
Packaging using Recycled Coastal Plastics material is produced at our sites in Girona and Pravia (Spain), Crumlin (UK) and Infia (Italy), and supplied to Germany, Italy, Portugal, Turkey, and the UK.
In 2023 we will use 800 tonnes of recycled coastal plastics in our food packaging. We are working closely with Keep Sea Blue to further increase this amount.
Building Consumer awareness
We’ve developed a dedicated logo our customers can use on their packs to build consumer awareness.
Together we are making a tangible impact by reducing plastic leakage.
500k tonnes of tray PET is wasted each year! Our kp Tray2Tray® technology creates a closed loop for food trays.
We work with our partners to recover used food trays and turn them into new food packaging trays. kp Tray2Tray® on its own has the potential to bring more than 50k tonnes of recycled PET back into the game.