The food packaging industry is operating in a more demanding environment than ever before. Regulatory timelines are tightening, while sustainability expectations - from retailers, consumers and legislators alike - continue to rise.

As brands accelerate their sustainability commitments, packaging design has moved beyond aesthetics and shelf appeal. Today, recyclability starts with material choice. And labels play a critical role in whether a package truly supports a circular economy.

EPR only works effectively when all obligated businesses participate. When companies comply with the regulations and pay the required fees, they contribute to a system designed to support better recycling and waste management.

kp has built its reputation in food packaging by tackling complex challenges, addressing critical issues head-on and delivering effective solutions.

Sustainability conversations in the foodservice market have been dominated in recent times by the question: ‘Is it recyclable?’ That simple measure of ‘good’ versus ‘bad’ packaging has served as the benchmark for environmental progress.

Across the globe, the conversation around packaging is shifting. ‘Sustainability’ no longer just means lightweighting or reducing the amount of plastic used. We’ve entered a phase where brands and retailers are expected to demonstrate something far more important: true circularity.