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Why sustainable films matter in consumer packaging

Making better choices starts with better materials.

Consumer brands today are facing a pivotal challenge: how to meet growing sustainability expectations without compromising product protection, shelf appeal, or production efficiency. Packaging is at the centre of this conversation and sustainable films are leading the way forward.
Conventional. rigid plastic packaging, while highly functional, does not contribute to a circular economy. Consumers are increasingly aware of this issue and they're looking to brands to be part of the solution. As regulations tighten and environmental concerns grow, businesses need materials that not only perform but also support circularity.
 
Our SmartCycle® rigid films are designed specifically for thermoformed packaging applications like clamshells and trays. They help brands reduce reliance on virgin materials by incorporating post-consumer recycled (PCR) content without sacrificing clarity, strength, or forming performance.

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The Picture shows a women with Batterys in kp film



Available in a variety of grades, SmartCycle® films offer: 
 
  • Up to 100% PCR content, supporting closed-loop recycling systems
  •  Excellent formability and durability, ideal for retail and food-grade packaging
  •  Crystal-clear visibility, enhancing product presentation
  • Reduced carbon footprint, helping brands meet sustainability goals
Whether you're packaging electronics, personal care items, or household cleaners, SmartCycle® offers a way to maintain performance while stepping confidently towards a more sustainable future.
 
Sustainability isn't just good for the planet - it's good for business. Today’s consumers are more likely to buy from brands that are transparent about their environmental impact. And retailers are setting packaging requirements that prioritise recyclable materials and recycled content.
 
By adopting SmartCycle® films, brands can:
  • Strengthen trust with eco-conscious shoppers
  • Meet retailer's sustainability targets
  • Demonstrate environmental leadership in a competitive market
The Picture shows two Package Batterys with kp film
SmartCycle® consumer packaging films are a practical solution for companies committed to reducing waste and supporting a circular economy. These films are thermoformable, made with PCR content, and are fully recyclable where appropriate infrastructure exists making them a smart choice for brands ready to lead.
 
Sustainability starts with smart materials.
Discover how SmartCycle® can help transform your packaging strategy, click on the button below:
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