Revolutionising visual communication: the sustainability shift in graphics films

The picture is showing a hanging door sign made out of PCR sustainable Shorecycle plastic film

In the dynamic world of visual communication, graphics films play a central role. From eye-catching vehicle wraps to vibrant signage, these films help businesses, organisations, and individuals express their identities, messages, and creativity. Yet, as sustainability takes centre stage in global conversations, the industry is undergoing a profound transformation - one that prioritises ecological responsibility, without compromising on innovation or impact.

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The role of PVC in graphics films

For decades, PVC has been the go-to material for graphics films. Known for its durability, versatility, and cost-effectiveness, PVC remains a highly reliable option across a wide range of applications. Its ability to deliver strong performance in outdoor environments has made it a trusted choice for brands and businesses worldwide. However, as sustainability gains importance, the industry is complementing PVC-based solutions with alternative materials that address evolving environmental goals.

The rise of sustainable graphics films

Driven by growing environmental awareness and corporate responsibility, manufacturers are now developing graphics films with sustainability in mind:

PVC-free alternatives: films made from non-PVC materials, such as polypropylene (PP) or polyethylene (PE), offer recyclability and a reduced environmental footprint.
Recyclable and circular solutions: manufacturers are designing products compatible with recycling streams, ensuring that films can be reprocessed rather than landfilled.

Our ShoreCycle^® rigid films add a sustainable option to our print films portfolio. These films contain at least 95% post-consumer recycled materials gathered from at-risk coastal communities. Not only are these films a truly sustainable solution, but they also help improve the communities where the materials are sourced, by cleaning the environment and providing a new source of income.

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Benefits for businesses and brands

For companies investing in sustainable graphics films, the advantages extend beyond environmental stewardship:

Enhanced brand reputation: Demonstrating eco-consciousness resonates with consumers and strengthens brand loyalty.
Regulatory compliance: As governments impose stricter environmental regulations, sustainable materials help businesses stay ahead of compliance requirements.
Innovative aesthetics: Our eco-friendly films match or even surpass traditional options in terms of colour vibrancy, durability, and ease of application.

Choosing recycled materials like ShoreCycle® for your next project isn’t just about meeting sustainability goals; it’s about making a tangible difference.

The road ahead: recycled materials leading the way

The future of graphics films lies in innovation driven by recycled materials. Here is where sustainability meets creativity in print and graphic film applications. By incorporating recycled content, companies can take meaningful steps toward a circular economy, where materials are continuously repurposed rather than discarded.

This shift requires collaboration across the industry: manufacturers investing in recycled material technologies, installers adopting responsible practices, and brands making conscious choices that align with their values. Together, these efforts are setting new standards for responsible visual communication.

Final thought: Choosing recycled materials like ShoreCycle^® for your next project isn’t just about meeting sustainability goals; it’s about making a tangible difference. Every application becomes a statement that design can be bold, creative, and environmentally responsible. By embracing recycled solutions, the graphics industry can transform waste into opportunity and lead the way towards a cleaner, more sustainable future.