During the presentations, Samuel and Ana referred to several kp innovations that seek to shape the future of food tray packaging.
Technological innovation and strategic partnerships are at the heart of kp’s approach to driving circularity in PET packaging. The kp Tray2Tray® initiative exemplifies this, aiming to increase the use of recycled tray flake and reduce reliance on virgin materials.
Through initiatives like kp Tray2Tray®, kp is on a mission to recover used food packaging and turn it back into more of the same, ensuring our products meet the highest standards of recyclability. In 2023 11.4% of the recycled material used came from kp Tray2Tray®. The goal is to continually increase that share. The kp Tray2Tray® initiative involves strategic collaborations with recyclers, packers, and retailers to boost the collection and processing of PET trays.
Our kp Elite® fully recyclable trays combined with kp FlexiLid® EH 145 R offer a perfect solution to increase the amount of good recycling feedstock in the stream. Both are fully recyclable.
As a clearer route to tray circularity lies ahead, driven by innovation from packaging innovators like kp, it is vital that discussions continue. kp’s presentations at these summer conferences underscore the critical need for industry-wide collaboration, innovation, and stringent regulatory frameworks to achieve circularity in PET tray packaging.