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News and events

Tailor-made sustainability

As more brand owners commit to new and ever more challenging sustainability goals, kp has been using our ‘Brand Owner Initiative’ to ensure we’re ready to help them bring their targets to life. It’s part of our mission to become a global partner that can answer the unique and specific needs of brand owners while delivering innovative and sustainable packaging solutions.

The goal of the initiative is to develop strategic and globally viable plans by coordinating regional and local teams that are based as close as possible to the market leaders, giving us the ability to collaborate with them directly on everything from materials to industrial testing. This helps us to truly understand their needs and challenges, allowing us to design the perfect sustainable solution to help them achieve their goals.

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kp has been at the forefront of transitioning Cranswick's fresh meat business from using multi-layered trays to a mono recyclable tray made from up to 95% post-consumer PET, ensuring we are ahead of our Second Nature and UK Plastics Pact commitments.

Jim Brisby

Group Commercial Director – Cranswick plc