Recycling made easy!

In October 2018, Hubbub, an environmental charity, pioneered a six-month trial in Leeds city centre branded #LeedsByExample to engage and educate local people on the value of plastics and to increase on-the-go recycling.

The initiative was a collaboration between 25 national and 29 local partners, including brands Coca Cola, Pepsi, Shell and M&S. As part of the project, 124 new recycling points were introduced around the city centre.

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As the only plastic food packaging manufacturer signed up to this initiative, kp broadened the scope of what was considered possible for city centre recycling. We took back over 1,700 tonnes of the recovered PET that had been recycled and put it back into our 100% rPET food packaging, which is manufactured in our Featherstone factory in Leeds. Making this pilot scheme a truly local affair!

The campaign was an incredible success, doubling recycling in the city centre from 17% to 32%. Thanks to these impressive results, the initiative will continue building on what’s been achieved and is being replicated in other UK cities.

1,710 tonnes of rPET recovered by Clean Tech, a recycler used by kp
55,000 pet bottles collected
124 new recycling points
Recycling in Leeds city centre grew from 17% to 32%