Lifting the lid on PPWR: what it means and how to stay ahead

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Download our free eBook: learn more about the regulation and its impact on your business.

The countdown to PPWR compliance is on. The EU’s Packaging and Packaging Waste Regulation - the most significant update of packaging law in a generation - officially came into force on 11 February 2025.

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From this date, the 18-month timer to compliance started ticking down. Day by day, this window edges ever nearer to closing. The only question is: How prepared is your business?

As with any seismic change, planning is the key to success. At kp, we have the expertise and PPWR-ready solutions to make a difference as you work on your remaining preparation. We’ve put everything you need to know into a free eBook that you can download here, or via the QR code.

It contains everything you need to hit the ground running in this new era of packaging, including:

Unpacking the journey to PPWR

We provide a background to PPWR and the global shifts that led to its introduction. Previously, European states operated under the Packaging and Packaging Waste Directive (PPWD), which set targets for packaging waste reduction, but did not dictate how those targets should be met. This led to a fragmented picture of waste legislation across Europe – one that PPWR aims to harmonise.

Understanding this context is vital for unpacking the aims of PPWR, which will support businesses as the legislation continues to evolve.

What is PPWR? Key Articles explained

There are over 70 Articles and 13 Annexes that make up the text of PPWR, setting new laws on packaging recyclability, labelling, waste prevention, and more. Many of these articles set phased targets that will evolve over time. Our eBook breaks down the most important Articles that will have the biggest impact on your business, in simple, jargon-free terms, providing a comprehensive timeline of changes running from now until 2040.

How can we help?

Knowing and understanding PPWR is only half the story. The aim of PPWR is to drive change, and requires action. As a leading expert in developing circular packaging innovation, we’re in the best position to support you.

That support doesn’t end with this eBook. Our ever-expanding portfolio contains a huge range of solutions that can meet your compliance needs, from minimal material flexible packs, to trays made with 100% recyclable content.

Download your free eBook today

Your journey to PPWR compliance doesn’t have to be long and arduous; but it should start today. Our eBook sets out your roadmap to success in a changing business landscape, and you can download it for free here.