Klöckner Pentaplast launches lightest-in-class MAP tray - kp Elite® Nova
Klöckner Pentaplast (kp), a global leader in rigid and flexible packaging and specialty film solutions, has announced the launch of kp Elite® Nova, a next generation modified atmosphere packaging (MAP) tray that is the lightest in its class.
The tray uses a unique ribbed design to add strength in critical areas, while keeping weight and material use to a minimum, making it around 10% lighter than any other tray in its category - without compromising on barrier performance, sealing integrity, or mechanical strength. Developed using finite element analysis, kp Elite® Nova is ideal for high-speed automated protein packing lines and represents a step forward in sustainable food packaging.
“We’re proud to reveal kp Elite®
Nova; a breakthrough tray that reflects over 60 years of packaging innovation
and technical excellence,” said Paul Rawlings, Launch Manager at kp Food
Packaging. “With kp Elite® Nova, food producers no longer need to compromise
between sustainability and performance.
This solution delivers both. The design
is endorsed for recyclability by the Tray Circularity Evaluation Platform
(TCEP) and is aligned with European Design for Recycling (D4R) guidelines,
while still offering remarkable sealing and shelf-life performance.”
“At kp, we’re committed to improving access to circular solutions, by removing barriers that might prevent customers from making the switch,” Paul added. “In a market where EPR fees are taking effect, every gramme of packaging material counts. kp Elite® Nova is leading the protein industry’s lightweight, recyclable pathway to a more sustainable future. It’s a tray that’s built for today but is ready for tomorrow.”
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About Klöckner Pentaplast
Focused on delivering its vision: The Sustainable Protection of Everyday Needs, kp is a global leader in rigid and flexible packaging and specialty film solutions, serving the pharmaceutical, medical device, food, beverage and card markets, amongst others. With a broad and innovative portfolio of packaging and product films and services, kp plays an integral role in the customer value chain by safeguarding product integrity, assuring safety and consumer health, improving sustainability, and protecting brand reputation. kp’s “Investing in Better” sustainability strategy solidifies its commitment to achieving ten clear targets for long-term improvement by increasing the recycling and recyclability of products, cutting carbon emissions and continuous improvement in employee engagement, safety, and diversity, equity and inclusion. For four consecutive years, kp has held a gold rating from EcoVadis, the leading platform for environmental, social and ethical performance ratings. This ranks kp in the top 1% of companies rated in the manufacturing of plastics products sector. Founded in 1965, kp has 30 plants in 18 countries and employs some 5,500 people committed to serving customers worldwide in over 60 locations. kp is proud to be celebrating its 60th anniversary in 2025.
Media contacts:
Karen Quirchove
Marketing Communications Director, Food Packaging
food.packaging@kpfilms.com
+33 (0)7 84 03 04 40
Hilary Barnes
Group Director, Global Communications
kpinfo@kpfilms.com
+44 (0) 7393 249 967
For more information, visit Sustainable Food Packaging Solutions - Klöckner Pentaplast
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