When you visit the Klöckner Pentaplast website, your browser automatically sends us certain Internet-related information (such as Internet Protocol or IP address of the computer you are using). The Klöckner Pentaplast website may also use cookies and web beacons in order to better understand how visitors use the Klöckner Pentaplast website so that they may improve your user experience. The cookies and web beacons will be deleted no later than after such statistical evaluation has been completed.
Cookies are small text files that websites often store on the computer hard drives of visitors to their sites. A cookie contains a unique code, which is used to recognize your computer when a user of your computer returns to a website that was visited previously. Web beacons are Internet tools that help us determine, for example, whether a website page has been viewed. The Klöckner Pentaplast website uses cookies and web beacons to enhance the online experience of our visitors and to better understand how the Klöckner Pentaplast website is used. Cookies and web beacons may indicate, for example, whether you have visited the Klöckner Pentaplast website before or whether you are a new visitor.
Cookies and web beacons on the Klöckner Pentaplast website cannot be used to run programs or deliver viruses to your computer. They are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie or web beacon to you and will solely be used for the purpose of call control/recognition in the event of the repeated use of the homepage. The Klöckner Pentaplast website does not match your personally identifiable information with the cookie or web beacon assigned to you. We will not share or sell non-aggregated information contained within cookies or web beacons with any third party. You have the ability to accept or decline cookies or web beacons. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies and Web beacons. The "help" button on the toolbar of most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. However, please note that if cookies and/or web beacons are disabled, you may not be able to use the full range of services or features of the website.
8.1 Usage data about your visit to our website
Purpose of data processing and legal basis
Information that arises during your use of our Internet pages (these are: the page from which the file was requested, the name of the file, the date and time of the query, the amount of data transferred, the access status such as "file transferred", "file not found", etc.), A description of the type of web browser used and an anonymous IP address - shortened by the last three digits by the Google Analytics program) are used by us for user guidance, for statistical evaluations, to adapt our web pages to your needs and to prevent irregular queries to our web offer. We use temporary and permanent cookies to control your connection to our websites during the session. No personal data will be stored or processed in any other way. The cookie only allows us to identify you as a unique but unknown user during your visit to the site.
Klöckner Pentaplast uses pseudonyms to create user profiles. The user profiles are not merged with the data of the bearer of the pseudonym. According to DIRECTIVE 2002/58/EG, you have the right to object to the creation of user profiles. You can exercise this right by sending us an e-mail to kpinfo@kpfilms.com In creating user profiles, the Klöckner Pentaplast Companies comply with the strictest applicable security standards.
Recipients/categories of recipients:
Access to the cookies stored in your system for these purposes is not given.
Storage duration/criteria for defining the storage duration:
We do not store your user data for longer than three months.
8.2 Web tracking using Google Analytics
Purpose of data processing/legal basis:
We create pseudonymous user profiles with the help of Google Analytics for the demand-oriented design of our website. Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, because we have activated IP anonymisation on this website, your IP address will first be reduced by Google within Member States of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and only shortened there. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing us with other services relating to website activity and internet usage.
You can object to the creation of pseudonymous user profiles at any time. There are several ways to do this:
- One way to object to web analysis by Google Analytics is to set an opt-out cookie that instructs Google not to store or use your data for web analysis purposes. Please note that with this solution the web analysis will only not take place as long as the opt-out cookie is stored by the browser. If you would like to set the opt-out cookie now, please click here.
- you can also prevent the storage of the cookies used to create your profile by adjusting your browser software accordingly.
Depending on the browser you are using, you may be able to install a browser plug-in that prevents tracking. Please
click here and install the browser plugin available there.
The legal basis is your for this data processing is your consent according to art. 6 para. 1 lit.a) GDPR.
Recipients/categories of recipients:
Your data will only be processed by companies of the kp group and the service provider Google commissioned by us.
Storage duration/criteria for defining the storage duration:
Personal data is not stored by using Google Analytics.
8.3. Webtracking via Act-On beacon
Purpose of data processing / legal basis:
For the appropriate configuration of our website we create with your consent pseudonymous user profiles using act-on "beacons". A beacon is a pixel-sized file that is retrieved from the server of the software provider Act-On when you visit our website. Information is also captured when you visit custom landing pages built within the platform (those URL’s would start with “marketing.kpfilms.com”). Within the framework of this retrieval, technical information such as information about the browser and your system, as well as your IP address and time of retrieval are initially collected. In addition, a distinction can be made between known and unknown visitors. If you have already filled out our contact form, you have already had e-mail contact with us or you have shared your contact information with us in some other way, we can recognise you and allocate the information. If you access our website from another technical device, this information will also be linked to allocate this information to you.
The information is used for the technical improvement of the services based on the technical data or the target groups and their reading behaviour based on their retrieval locations (which can be determined by means of the IP address) or the access times. Statistical surveys also include determining when a website was visited and which links were clicked. This information can be assigned to individual website visitors. The evaluations help us to better understand the customer behaviour of our users and to adapt our contents to them or to send different contents according to the interests of our users.
To do this, we use a system that alerts us when a certain level of activity is reached (e.g., certain pages are accessed more often, documents downloaded,…). If you have given your prior consent, we may contact you in this case to discuss products you may be interested in. Kindly note that the Klöckner Pentaplast Group is only providing B2B solutions and is not offering its products directly to consumers. It is also used to analyse website traffic and behaviour patterns, which in turn will help kp make the website more user-friendly.
The information generated by the beacon about your use of this website is generally transmitted to and stored on Act-On's server in Ireland. However, if it cannot be excluded that your data is transferred to third countries, we have concluded standard contractual clauses with our service provider. Act-On will use this information to evaluate your use of the website for us, to compile reports on website activity and to provide other services to us related to website and internet usage.
You can revoke your consent to the creation of the pseudonymous user profiles at any time. If you wish to revoke your consent to the web analysis by Act-On, please update your cookie preferences disabling the statistic cookies using
this link. In any event an opt-out option will always be included in any e-mails generated using the Act-On web analysis tool that you would receive from us.
The legal basis for this data processing is your consent pursuant to Art. 6 para. 1 sentence 1 lit. a) DSGVO.
Recipients/ categories of recipients:
Your data collected here will only be processed by companies in the KP Group and by Act-On, the service provider commissioned by us.
The external processor has been contractually obliged by us in accordance with Art. 28 DSGVO and has been checked accordingly for the provision of suitable organisational and technical security measures.
Storage period/ Criteria for determining the storage period:
We will store your data for no longer than three (3) years after your last interaction with us. If you revoke your consent to data processing within the scope of the Act-On beacon, your data will be deleted immediately.
8.4. Webtracking via hotjar
Purpose of data processing / legal basis:We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.
For further details, please see the ‘about Hotjar’ section of
Hotjar’s support site.