Food trays are recyclable. Really.

kp Tray2Tray^® is circularity in action – recycling food trays and rigid film to make new trays and film of the same quality, again and again.

Current estimates for 2022 show that 38% of PET packaging placed on the market in Europe is recycled. Twenty-five percent of that rPET is used to make trays for food packaging.

While PET bottles are recycled at scale and make up the majority of the rPET flake, billions of PET trays across the world are wasted every year.

Our kp Tray2Tray^® initiative creates a closed loop for food trays. We work with our partners to create a separate supply stream of recycled PET pots, tubs and trays that can be used to create more of the same. This initiative ensures PET trays and rigid films come back time again as fully recycled food packaging.

When we began in 2020, 3% of our recycled material was from kp Tray2Tray^®. In 2023, it increased to 12.5% translating to more than 900 million post-consumer trays recovered and used. We have increased our share of kp Tray2Tray^® in a challenging market thanks to strong supplier partnerships. We are committed to expanding this programme as quickly as possible through strong collaboration across the supply chain.