We take a holistic view of packaging across its entire life cycle. At every stage of the design and manufacturing process, we consider innovative ways to reduce the environmental impact of our products before, during and after use.
Too much packaging is unnecessary and wasteful, while too little won’t protect the product adequately during transportation, in store or at home. We seek to create the optimum balance, keeping it as light and resource efficient as possible while ensuring it’s still preserving and protecting the product.
Lighter = lowerOur ‘light weighting for excellence’ programme focuses on resource efficiency and maximising mechanical performance, delivering weight and carbon reductions through intelligent packaging solutions and innovations. The design of our award-winning RFresh® Elite tray has achieved a 35% weight reduction and almost 50% reduced carbon footprint. The tray is made with 100% rPET and is also fully recyclable after use, supporting a closed-loop process.
We want to make it far simpler and more convenient to do the right thing.
People and communities want to play their part in protecting the planet but it’s not always obvious what can and can’t be recycled. We want to make it really simple for people to recycle our products, so we’re reducing the number of polymers – that is types of plastic – we use.
By simplifying our range of materials and making it clearer how each product can be recycled, we hope to make collection, sorting and recycling much easier for everyone.
We’re also committed to phasing out non-recyclable plastics, where functional and sustainable alternatives exist, but without contributing to food waste. We’re already looking at developing new materials and, while many of them are only at the research stage, we’re investing in the right solutions.
We believe the benefits of plastics are often under-appreciated. Plastics have unique, versatile characteristics that no other material can match: they’re hygienic, safe, flexible, durable, strong, light and have superior barrier properties to preserve and protect perishable products, helping to reduce food waste.
By giving consumers clearer information, via on-pack labelling and through wider engagement and communication campaigns, we can educate them on the purpose and benefits of packaging and how and what can be recycled. It will also allow us to explain why it’s a much better solution than having plastic waste end up in landfill, as litter on our streets or in our oceans.
The world needs big changes. If we all take action, informed by science-based facts, we can drive transformational change and create a better, circular future for plastic and our planet.
To help close the loop on plastics, we’re leading the discussions and initiatives that will transform collection and recycling infrastructure around the world.
We strive to be recognised as a global thought leader across the plastics industry. We will continue to proactively engage with stakeholders throughout the sector, encouraging the increased use of recycled materials and lobbying for improvements in recycling infrastructure.