Innovate

Conserving our resources

We will do more with less

Our goal: manufacture products with up to 100% recycled content by 2028, using post-consumer rPET recovered from bottles, pots, tubs and trays.
We are a global leader in recycled content products and high-barrier protective packaging, and we want to optimise resource use while making sure products are still protected. That’s why we’re innovating to reduce the weight of our products and packaging, using up to 100% recycled content and looking for ways to do more with less.

When we create our products, we pay attention to every stage, from design and manufacturing to use and end of life, looking for innovative ways to reduce their impact on the planet.

What we’re doing to innovate

The actions we’re taking play a part in supporting the United Nations Sustainable Development Goals. By developing innovative products using more recycled plastic and less energy, we’re doing our bit for climate action and promoting responsible consumption and production. As we continuously drive for improved recycling industry, innovation and infrastructure, we are helping to keep plastics where they are useful in making new products, and out of the environment, helping to protect life both below water and on land.

Explore the points of our plan

innovative

We will do more with less

activate

We will drive change at scale

accelerate

We will maximise the use of sustainable materials

activate

We will drive change at scale

accelerate

We will maximise the use of sustainable materials

educate

We will promote the value of plastic waste