Positive Plastics Pledge 7 What goes around comes around We take a holistic view of packaging across its entire life cycle. At every stage of the design and manufacturing process, we consider innovative ways to reduce the environmental impact of our products before, during and after use. Too much packaging is unnecessary and wasteful, while too little won’t protect the product adequately during transportation, in store or at home. We seek to create this balance to optimise the amount we use, keeping it as light and resource-efficient as possible while ensuring it’s still preserving and protecting the product. Recycled polyester (PET) is our sustainable material of choice, as it is protective, fully functional and supports our drive towards a circular economy. Our target is to make our products with up to 100% recycled content, such as post-consumer recycled polyester (rPET) recovered from plastic bottles, pots, tubs and trays. In 2017, we used more than 140,000 tonnes of post-consumer rPET – the equivalent weight of 85,000 cars. Elite® packaging, designed for recyclability Our award-winning RFresh® Elite trays provide a high-performance pack for meat, fish or poultry with superior sustainability credentials. As well as offering benefits such as improved sealing and protective properties, faster packaging times and crystal clear presentation of its contents, the tray is made with more than 95% post-consumer recycled PET. The rPET food tray is also fully recyclable after use, supporting a closed-loop process. D e s i g n and Innovation