To be the leader in sustainable rigid and flexible packaging solutions, helping to deliver safety, protection and preservation for fresh and nutritious food, and high value pharmaceuticals and medical devices to meet the needs of people today and for tomorrow, while optimising the use of scarce resources.
Addressing the balance
- Resources are declining at an unprecedented rate.
- Consumption of resources is rising, exceeding supply.
- Sustainability is about taking action to meet the needs of the present, without compromising the needs of future generations.
Balancing all three interests for long term success
Positive Plastics Pledge
Our four-point plan for a future with less waste.View: kp four-point plan
By taking a holistic approach, we design products for complete recyclability, using only the optimised amount of material and light-weighting through intelligent product solutions, while ensuring product protection and preservation. Sustainability is integrated into our innovation process. We will further increase our use of post-consumer recycled materials and reach up to 100% recyclate in our products wherever possible. We seek every opportunity to improve processes for maximum yield of raw material and to reduce energy and water usage.
Designing for recyclability - to the maximum - closing the loop with rPET
We are leading the way with this most effective form of producing food contact recycled PET (rPET). Improving the recyclability of food trays through sustainable material design and technologies.
We use more than 140,000 tonnes of post-consumer recycled PET which is from water bottle flakes. This is the equivalent weight of 1,500 blue whales or 85,000 cars.
L.I.F.E. - Light Weighting for Excellence
Our programme for resource efficiency and maximising mechanical performance, delivering weight and carbon reductions through intelligent packaging solutions and innovations.
Made with up to 95% % post-consumer (PCR) recycled PET, Rfresh® Elite is a breakthrough innovation that not only delivers outstanding performances throughout the value chain, but also presents great sustainability credentials, with no need for a PE laminated layer, enabling a fully recyclable food tray.
> Learn more
ClearFloat™ helps to meet social, economic and environmental sustainability goals, while enhancing visual appeal and maintaining production economies.
> Learn more
More information about our Sustainability commitment
How can we stop plastic entering the ocean? - BPF Poster
Did you know? Expanded Polystyrene Packaging (EPS)